After a year of trading Solatio shoes are proving a big hit. We have achieved good sales nationwide and overseas. The Midlands and the North West areas have shown great enthusiasm for the shoes. London and the South are quieter but the heritage of the brand will come into its own as Solatio was originally an East London brand with many back street boutiques and markets selling big quantities in the seventies. Abroad, Spain, Italy and Australia have been good export markets for us.
Many of you are returning customers, having worn your first pair in the seventies. The Northern Soul Scene dominates the sales pattern but non soulies have just as great a sense of nostalgia for the product. We will continue to push this iconic brand as we know it will not tire and will eventually spread to a younger generation of street-wise kids and snappy dressers as fashion trends move evermore towards the authentic brands of yesteryear. Solatios are back.